“A solid framework that I still continue to revisit 9 months later.”
Rick L., Co-Founder, Rest.com
“Matt came in and hit the ground running. We greatly appreciated the expertise he brought to the table.”
Jack H., Lowdesk
$10M+ attributed revenue
Rest.com · 5-year engagement
+1,444% attributed revenue
SlideMVP · first 30 days
+267% SMS revenue YoY
Giordano’s
Ultimate DTC Welcome Flow Guide
Trusted By 120+ Ecommerce Brands

Get Our Ultimate DTC Welcome Flow Guide

Learn how we generate 7-figures in annual revenue for eCommerce brands with our Ultimate DTC Welcome Flow Strategy Guide for 2025:

Increase Conversion Rate: Convert 22% more new email subscribers into paying customers
Reduce Time to First Conversion: Get more potential customers to make their first purchase faster
Lower CPAs by 35%: Make more revenue from each lead you drive to your website
Get it instantly delivered to your inbox for free:

Here's What You'll Get Inside:

73 Welcome Flow Email examples
The 6 Welcome Flow elements most brands forget to include
The 11 ways a Welcome Flow can convert leads into customers
The 3 top-performing A/B tests we perform to optimize our clients' flows
Your audience's mindset when they enter a welcome flow (and how to best convert them)
The 7 types of content to include in your email flow depending on your industry & products you sell
Our step-by-step process for setting up an effective Welcome Flow – with the right delays, triggers, filters, and content – for an awesome customer experience
Get it instantly delivered to your inbox for free:
Trusted by 120+ Ecommerce Brands

“This is quality work. A lot of other people talk, but it seems like they don’t have an idea of what they’re really talking about. Matt provided a lot of actionable insights that we could get started on and helped refine our email strategy. It’s a solid framework that I still continue to revisit 9 months later.”

Rick L., Co-Founder, Rest.com
Rick L.
Co-Founder, Rest.com
$10M+ attributed

“I would recommend Matt to any Ecommerce business struggling to get their email marketing function established. Matt was able to come in and hit the ground running. We greatly appreciated the expertise he brought to the table and the willingness to share wins from other clients that could be applied to our business.

Jack H., Co-Founder & CGO, Lowdesk
Jack H.
Co-Founder & CGO, Lowdesk
$85,458 in 43 days
Client case studies

Here Are Some Results We’ve Achieved for DTC Brands

Rebuilt 15+ email and SMS flows, fixed a pre-BFCM deliverability collapse, and built direct mail from nothing into a six-figure channel.

View case study →
$10M+
attributed
$2.8M+
incremental
115.7%
Increase in sms revenue yoy

Rebuilt the email template and flow architecture, widened the sending strategy by 30–50% per send, and turned SMS into a VIP channel.

View case study →
$2.3M+
attributed
+267%
SMS YoY
+22.9%
30-day LTV

Built the entire email and SMS engine from scratch — three-step popup, five flows, SMS from day one.

View case study →
$109,266
in 30 days
+1,444%
increase in attributed rev
16.5%
of revenue

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